A Sound Strategy: The Importance of Copyright in the Protection and Enforcement of Sound Marks

A worldwide renowned sonic branding expert and experienced practitioners will cover from the creative process to the protection and enforcement of sound works/marks through use of real-world examples to address questions such as:

  • How do you create a sonic identity that speaks on behalf of your brand?
  • What about WIPO┬┤s Recommendations for the Electronic Management of Sound Marks?
  • What are the general requirements to obtain protection of musical and nonmusical sounds via trademarks and copyrights?
  • The Berne Convention: A cheaper alternative to obtain worldwide protection of your sound mark?
  • Copyrights vs Trademark law: Advantages, disadvantages and overlaps.
  • Enforcement of sound marks via copyrights


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