A Sound Strategy: The Importance of Copyright in the Protection and Enforcement of Sound Marks
A worldwide renowned sonic branding expert and experienced practitioners will cover from the creative process to the protection and enforcement of sound works/marks through use of real-world examples to address questions such as:
- How do you create a sonic identity that speaks on behalf of your brand?
- What about WIPO´s Recommendations for the Electronic Management of Sound Marks?
- What are the general requirements to obtain protection of musical and nonmusical sounds via trademarks and copyrights?
- The Berne Convention: A cheaper alternative to obtain worldwide protection of your sound mark?
- Copyrights vs Trademark law: Advantages, disadvantages and overlaps.
- Enforcement of sound marks via copyrights
Register now for this webinar.